Belinda Cordina
B.Bus (Mktg/Acc) UTS, Accredited Coach RCS, ICFM.
About Belinda Cordina
Belinda Cordina is an experienced and energetic Business Coach and Trainer who uses her own experience in building winning brands and teams to inspire others to achieve extraordinary results.
Belinda understands what it takes to get people engaged to perform at their peak. She is a superb communicator and specialises in inspiring, leading and coaching teams and individuals toward excellence in marketing and advertising.
Belinda is passionate about people and about building brands and ideas. She believes strongly that through improving the quality of your thinking, and focusing your energy, you can significantly improve the performance of your business, and the most important brand you have, the brand called YOU.
Before founding Brave, Belinda had a successful career in marketing. Working on both sides of the client-agency relationship, Belinda has worked with leading organisations such as Kimberly-Clark Corporation, Fosters Australia, Campari International, Telstra Corporation, Amalgamated Holdings and Woolworths Limited.
Belinda's marketing experience covers global and local brand strategy development, innovative new product development, brand positioning, advertising, research, online strategy development and implementation.
Belinda is a little brave herself. She left a lucrative career as a Group Marketing Manager with a global beverage business to begin to fulfill her dream. Her current role at Brave allows her to focus each day on doing what she does best - helping people to perform at their peak and making business ideas a reality. Because of her background in the industry, she approaches client challenges with empathy, passion and a heightened understanding of the everyday challenges facing advertising and marketing executives.
Belinda has a bachelor's degree in Marketing and Accounting from the University of Technology, Sydney. Belinda is coach accredited by both Results Coaching Systems, a leading International Coach training organisation and The Chrisptoher Howard Companies.
Belinda is a Master Practitioner of Neurolingustic Programming. As a member of the International Coach Federation, Belinda has completed extensive training and operates according to the ICF Ethical Guidelines.
When Belinda is not working on new brave ideas, she loves to spend her time running, cooking, scuba diving, skiing, and reading.
Contact Belinda - belinda@bravecoaching.com
What Belinda's Clients Say
“...The process of working towards my goals has actually been more powerful than just the achievement of those 3 goals...”E. Spicer, National Account Manager - Unilever
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K Tarran-Wilson, Director - Rose and Ruby
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Niels Bendixsen, Creative Director - Three Squared Visual Communications
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Angelina Hasouros, Founder and Director, Client Service - BiG GiG Event Co.
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A. Carmody, Communications Manager, St George
“The energy and support, as well as useful business advice, which I received from Belinda, were invaluable in keeping this momentum up and keeping the results boxes ticked each and every week.”Ros Doyac, Marketing Manager - Sydney
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K. Sams - Brand Manager, Fosters Australia
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Anastasia Barlas - Head of Marketing Adult and Feminine Care - Kimberly Clark
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C.Gibson, IMG - London
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N.McDougall - Business Analyst
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C. Morrizzi - Secondary School Teacher
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Dianne, Marketing Manager - Coca-Cola
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Chris - Customer Relations Manager
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“Firstly, I'd like to thank you for the opportunity to work together. Over the last 3 months I have learnt so much, and really enjoyed working with you. The process of working towards my goals has actually been more powerful than just the achievement of those 3 goals. It has changed my approach and outlook, and I believe has given me the tools to achieve anything I want to. You taught me how to see what was possible.
You also showed me that I could achieve anything I really set my mind to. You provided thought provoking and inspiring insights, challenged me past comfort zones, provided constructive feedback, and, importantly, you lead by example. I found working with you a wonderful a experience and would recommend you to anyone. It has been a pleasure working with you!”
E. Spicer, National Account Manager - Unilever
“Belinda you are a natural talent! You know just what to say, and how to connect with people. Your enthusiasm, wealth of experience and knowledge is evident in every meeting... I know you went above and beyond (for us as clients and now friends) and I just wanted you to know that it was and is not taken for granted for one second!.. and is so so so very much appreciated! I have been, and will continue to recommend you to anybody and everybody that truly wants to take their business to the next level!
You're a Star.... inside and out!”
K Tarran-Wilson, Director - Rose and Ruby
“I always made plans. After coaching I'm living them. So for me coaching was the bridge between planning and doing. What I didn't expect was that building the bridge with expert guidance, encouragement and facilitation by Belinda from Brave was to be so much fun.”Niels Bendixsen, Creative Director - Threed Squared Visual Communications
“I'm the Director of Client Service with a dynamic Sydney based event-marketing agency. We service BiG brand clients such as Microsoft and Coca-Cola so ones days are super busy and distractive. Sticking to anything outside of work is challenging, coupled with being a new mum of a 17month old baby, striving for the balance between career, mum and wife was just an idea I used to talk about inside my own head.Making the decision to take on a coach was something I didn't take lightly. I was already too busy, too tired and too over trying to achieve goals that somehow sat in the ether for years. And quite frankly, I wasn't sure how the whole thing would work.it all sounded a little too fluffy for me.
I cannot even begin to tell you how my life has changed.
I didn't realise how strategic the whole process was. Thru Belinda at brave, I learnt thru simple planning, I'm actually finding more hours in the day. Even as I write this, it doesn't seem quite possible, but it is and it's happening right now.
The one-on-one coaching has taught me how to successfully climb above the tree tops to see the entire picture and working with Belinda on a regular basis has also helped me define what were the critical changes I needed to make in my life. The picture wasn't as bad as I thought.
Mind mapping options is another thing I do regularly (thanks to brave) & thru diligent planning, I've actually made a difference to the way I operate with my clients and staff. It's been a noticeable change not to mention the massive changes personally that I have made and continue to make.
For me, coaching is something that needs to occur almost every week. As I now exercise my body, my mind also requires this kind of regime in order to function successfully and joyfully every day.
Belinda is an unbelievable inspiration and I will always remember this statement she made to me. "Successful people Angie, do the things that unsuccessful people are not willing to do".
As human beings, sometimes we all need a little help with our will to change. Belinda was the voice I needed and those goals now sit successfully in my hands.”
Angelina Hasouros, Director, Client Service - BiG GiG event co.
“Like many would-be entrepreneurs, I've long wanted to blaze my own trail and set up my own business. The dream of "working for myself" and "being answerable to nobody (except the bank of course)" had burned an imprint in my mind.I'm an organised and self-motivated person in most things, but I just couldn't seem to find the time I needed to invest into making radical changes to my life (or so I thought). Also, I'd never really questioned what I wanted out of my own business or why I thought it might suit me.
My coaching program with Belinda helped me in so many areas. Even after the first session, I was seeing more clearly the values and things that are important to me in life. The program helped me to systematically explore three very different business ideas and eliminate those that were not congruent with what my "end game" looked like. I found the process of being able to talk through my goals so helpful, and regular progress measurement also kept me honest. I can project manage efficiently at work reporting to a manager, so with hindsight, it's logical that this would be a beneficial process to use in my own personal life projects.
It has set me on a path towards my own consulting business, and it is a future that I am passionate and excited about. The energy and support, as well as useful business advice, which I received from Belinda, were invaluable in keeping this momentum up and keeping the results boxes ticked each and every week. I would have to say that my new career is on track, and I'm already setting up the next big BRAVE goal..."”
Ros Doyac, Marketing Manager - Sydney
“Belinda is a competent and experienced marketer. Her marketing skills are well developed particularly in the area of product development, advertising, research and strategic brand development. Having worked with her for over 5 years I would recommend her in any organisation based on her marketing and leadership skills."”Anastasia Barlas - Head of Marketing Adult and Feminine Care
Kimberly Clark Australia
N. McDougall - Business Analyst
“Belinda’s energy and enthusiasm is so contagious that you can’t help but believe that with her help you can live the life you have imagined. Belinda has the ability to continually inspire and teach new things in such a creative and clever way that even the hardest of challenges become the best opportunities to learn and grow under her guidance.”K. Sams - Brand Manager, Fosters Australia
“I made the choice to get Bel's help and guidance when I was at a really low point in my career and felt instead of going forward I had not only reached a plateau, but was going backwards. Over the past couple of years I had lost real direction in where I wanted to be heading professionally. I was lacking confidence and motivation. I wanted to move on but just didn't know how and wanted someone to give me all the right answers.I had always thought having a life coach was not for people like me. I am pretty out-going and appear to ooze confidence and happiness.
So when I had my first call with Bell she really challenged me on where I was, what I was doing and where I wanted to go. She made me take a pretty hard look at myself. Some of what came out of these sessions made me realise what I didn't like about myself and my attitude. It wasn't until about half way into my coaching I realised that I was the only one who could control where I wanted to go.
I have now learnt that I am the only one that can change my career direction; Bell helped direct me in making me far more aware of what I am capable of. In fact, my career, role and confidence have grown more in the past three months than in the past two years. I have direction, I know what I want and I know I am getting there.
More importantly I now have the confidence to approach situations and put myself forward for projects which I would have never had before. I always thought it was out of my hands or "not up to me". I was waiting for outside forces to change rather than making it happen for myself.
Each week she gave me actions, firstly each action really made me look at where I was and where I wanted to get to. Some of these activities I was apprehensive about doing - it put me totally outside out of my comfort zone. But gradually it became more normal and in time these actions became part of my everyday life. My attitude changed - and this new direction my career was taking was having a flow on effect in my social, personal and financial life. I am training to maintain far healthier lifestyle that is conducive to my work habits, just little things that are making all the difference. Every morning I now get up and go for a walk - some days it is only twenty minutes others it is much longer. Financially I am back on track and putting money into long term savings. A first for me. I have received a pay rise, and I got to travel to Russia and work on the most highly technical and big budget shoots my department has produced. I was getting up in the morning without dread and apathy but instead with excitement and pride.
At first it was Bell who challenged me to do and approach situations that I never would have before, but now I am doing that myself. She has given me a huge boost of confidence which I was really lacking.
It's hard not to sound like an infomercial but at first she was my coach and now she is my friend. I value and respect her advice more than any other person I know. ”
C.Gibson, IMG - London
“Belinda, I would like to thankyou immensely for helping me improve my life. Your constant encouragement, and guidance allowed me to achieve my goals. You were very thorough with your advice, and you were challenging. You allowed me to talk and you listened. You asked a lot of questions which was excellent as it opened my mind to options I hadn't thought of. You allowed me to create my own goals; this made me feel that I had control. But, most importantly you encouraged me to have the confidence in myself and my life. Thank you very much.”C. Morrizzi - Secondary School Teacher
“I've had the great pleasure of getting to know Belinda in a professional capacity and am impressed with her ability to translate these skills into the brave-wide world of coaching! Her skills as a senior marketer in some highly reputable organisations such as Foster's have equipped her with numerous organisational, strategic planning and people development skills. My experience has been that Belinda is able to identify core issues and work with individuals to create workable solutions with relative ease. She does this with a level of passion and creativity that is most definitely her trademark”Dianne, Marketing Manager - Coca-Cola
“In working with Belinda, I have learnt new skills and techniques to bring out the best in me – In all areas I wanted to work on. Belinda helped me to clarify what I wanted to achieve and helped me to reach my full potential. I have nothing but praise for Belinda and wish to say thanks for the great experience.”Chris – Customer Relations Manager